The Ideological Brain - Leor Zmigrod (PB) communication design Jeder hat seine Stärken und

Jeder hat seine Stärken und Fähigkeiten und auch seine Schwächen und Handicaps

and obsessions

Drawing on his wide-ranging experience from engineering to computer science to design

we visit designer Phillip Lim´s beachside house in Long Island

The Ideological Brain - Leor Zmigrod (PB) communication design Jeder hat seine Stärken undWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our