B Brand. Balance. #90 Lemaire product design photographed in its current condition

photographed in its current condition by Filip Dujardin and read from mutliple perspectives in 9 essays

his series Post Truth dwells in the liminal space between the real and the imagined

by Martin Andereggen

How to translate the principles of such layered project into a publication

B Brand. Balance. #90 Lemaire product design photographed in its current conditionIn 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed down color palette and understated aesthetic for his practical garments made of innovative materials. These silhouettes are manifested in the brands staples namely, the dry silk shirts and the asymmetrical Twisted Dress with button