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Research done by Pure Fishing showed that in clear water a counter-shaded lure (dark back with a light belly) was much more likely to entice a strike than were solid colored baits
But it does the trick for most anglers fishing from banks
For 40 years he taught graduate and undergraduate fisheries management courses
White is a great "flat" high-visibility color that works well in most conditions, while chartreuse is a "shock" color that reacts to UV light, making it particularly effective in very dark or stained water where you need maximum visibility
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